By Bryan Garcia
Do you consider yourself a junkie in some of the things you do? Do you continuously bite your fingernails or do you keep on eating that delicious snack that is located on top of your fridge and just wants more? Or do you perhaps wake up late in the morning only to miss your obligations? If you are one of those who can’t stop biting your fingernails or one that sleeps in while the alarm goes BEEP BEEP BEEP, there is an alternative. Meet the Pavlok.
Pavlok is a wearable Bluetooth device created by entrepreneur Maneesh Sethi in the July of 2014. Pavlok is famous for one distinguishable attribute…shocking its users. A shock will be sent to the user either by pressing a button on top the device or by activating it by using an application. One may ask, “Why would anybody want to receive an electrical shock?” According to Sethi, he affirms that the wearable is a solution for those who feel the need to quit an undesirable habit. From smoking to biting your nails, this device can change your habitual lifestyle. Users, who have previously been addicted to snacks or involuntarily pulled their hair, have reported eating less and have stopped their hair-pulling habit. Aversion therapy is what they call it, and based off of the feedback Pavlok users have, people seem to benefit from it.
But what if you are not addicted to anything and just want to have a shocking alarm clock? Sethi sells a Shock Clock version of the Pavlok. The only real difference between the two is that the Shock Clock lacks certain integrations and features that help the user break bad habits. The lacking features shouldn’t be much of an issue because the Shock Clock still programs the user’s brain by continuously shocking the user on their desired time period. If the user were to repeat the electrical shocks for at least thirty days, the user will wake up naturally without the aid of the Shock Clock. In this sense, the Shock Clock is much more than an alarm clock.
Despite the praise that the Pavlok and the Shock Clock has gotten, there are some who believe that this is a less than a mediocre device. Retailing at around $180 / $130 (Pavlok and Shock Clock respectively), it’s pretty difficult to justify paying that price in order to experience electrical pain. Not only that, but mixed Amazon reviews have also claimed that the Bluetooth connectivity of the gadgets is rather fair to subpar. But nobody should have any Bluetooth problems with this wearable just as long as they are glued to their phones. The biggest flaw that plagues the Pavlok is the fact that the user needs to have self-discipline in order to actually activate the wearable. Failure to press the button means no shock.
Does this make the Pavlok / Shock Clock a miracle worker? Maybe. If you have the discipline to press that button, you might have a shot at changing your lifestyle. If you have a major problem of waking up in the morning, you will probably wake up on time with this unusual device. Just be prepared for what you’re getting yourself into.