by Jacqueline Martinez
NCT, a newly-formed boy group, has quickly taken control of the K-pop Industry. Their debut song “The 7th Sense” reached 1 million views in just its first days of being released. It’s not very common for a rookie group to gain so much popularity so early on, but the fact that they’re under SM Entertainment (one of the Big 3 Kpop agencies) might’ve grabbed people’s attention. SM Entertainment has some of the most well-known and successful K-pop groups such as EXO, Girl’s Generation, SHINee, and Red Velvet. So when they announced that they’d release a new boy group, everyone was anticipating their debut.
The group’s name, NCT, stands for Neo Culture Technology, and the 15-member group is divided into different units. The first unit to have debuted is NCT U which consists of members Taeil, Taeyong, Doyoung, Ten, Jaehyun, and Mark. This unit is considered the one that will represent all of NCT for the time being. On their “On Air NCT Show”, Jaehyun mentioned that “NCT U refers to united and unit. The diverse colors and music of our unit will be presented for our audience.” Due to the fact that they have members from Korea, U.S., Canada, Japan and Thailand, the other members will be debuting in major cities all over the world.
Main vocalist Doyoung added another reason why their group is so unique. “There’s no limit to how many members and it’s open to new recruits. We’re an infinitely open and growing worldwide group.” This is a new concept SM is trying out, and with the positive feedback they received from the public about NCT U, this “worldwide group” might just work.
Just a day after the release of “The 7th Sense,” another music video for their second single was dropped. “Without You” is more of an instrumental pop song whereas “The 7th Sense” has more of a slow, hypnotic R&B feel. Both songs are by NCT U, but not everyone in that unit was included in the songs.
Before their debut, NCT had already gathered a decent fan base through their appearances in “SM Rookie Station,” but now that fan base has expanded due to the success of their promotions. Because of this, NCT, like many other K-pop groups, are starring in a small reality show so fans can feel more connected to them. For those who have the V – Live Broadcasting app, episodes of “NCT LIFE in Bangkok” are being released on their channel, or you can find them on YouTube. The show lets the fans see the cute and funny sides of the boys when they’re not being bombarded by the paparazzi.
If all continues to go well for these boys, then we’ll be seeing a lot more from them in the future.